Guermantes Vintage is inspired by Marcel Proust's IN SEARCH OF LOST TIME. iTS NAME REFERS TO proust's GUERMANTES FAMILY.
my philosophy is that of textile as signifier. VINTAGE GARMENTS HOLD AN ESSENTIAL MEMORY AKIN TO THE TASTE AND SMELL OF PROUST'S FAMOUS MADELEINE:
"...But WHEN FROM A LONG-DISTANT PAST NOTHING SUBSISTS, AFTER THE PEOPLE ARE DEAD,...TASTE AND SMELL... MORE FRAGILE BUT MORE ENDURING, ...MORE PERSISTENT, MORE FAITHFUL, REMAIN POISED A LONG TIME, LIKE SOULS, REMEMBERING, WAITING, HOPING, AMID THE RUINS OF ALL THE REST; AND BEAR UNFLINCHINGLY, IN THE TINY AND ALMOST IMPALPABLE DROP OF THEIR ESSENCE, THE VAST STRUCTURE OF RECOLLECTION"
MARCEL PROUST / IN SEARCH OF LOST TIME / 1913
Guermantes Vintage specializes in exceptional, rare, and unusual 1920s and 1930s vintage.
"...But Mme. de Guermantes seemed to me to carry to an even higher pitch the art of dressing. If, on going down for a moment to call upon her, ...I found the Duchess swathed in the mist of a garment of grey crepe de chine, I accepted this aspect of her which I felt to be due to complex causes and to be quite inevitable, I let myself be overpowered by the atmosphere which it exhaled, like that of certain late afternoons cushioned in pearly grey by a vaporous fog; If, on the other hand, her indoor gown was Chinese with red and yellow flames, I gazed at it as at a glowing sunset; these garments were not a casual decoration alterable at her pleasure, but a definite and poetical reality like that of the weather, or the light peculiar to a certain hour of the day.
....Is it their historical character, is it rather the fact that each one of them is unique that gives them so special a significance that the pose of the woman who is wearing one while she waits for you to appear or while she talks to you assumes an exceptional importance, as thought the costume had been the fruit of a long deliberation and your conversation was detached from the current of everyday life like a scene in a novel? ..."
MARCEL PROUST / IN SEARCH OF LOST TIME / 1921
Guermantes Vintage was founded in 2012 by Janine in Baltimore, MD